And here is the original advertisement from the Sept. 2, 1928, edition of the Commercial Appeal:
A photo of the newly constructed building:
Here's an ad from the July 17, 1938, Commercial Appeal. Note the fact that the Depression caused Mr. Dermon to lower the rents at the Carolina (listed here as "1791 Madison") by $10 in a ten year-time span.
From the 1952 Sanford Atlas:
In 1985, the units in the building were combined with the intent of converting the structure to condominiums. Although the units were doubled in size at this time, the conversion did not occur until 2005. Here is a story from the January 20, 1985, edition of the Commercial Appeal:
A photo of the building in 1994:
And a shot from the summer of 2009. The condominium owners' association in early 2009 constructed a retaining wall along the front facade and installed new landscaping. Note the crepe myrtles' growth since 1994 and the absence of the Bradford pears.